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Best Pillows That Don't Go Flat and Keep Their Shape (2020 Picks)

A pillow’s durability depends on its ability to retain its shape in order to ensure that your investment is worth the extra bucks. Pillow loft and firmness are two very important aspects to look at while buying your pillow. However, without an assurance over the pillow’s longevity, these aspects fail to hit their mark. After all, short lived comfort is not worth paying a hefty amount for.

Are there any pillows that won’t go flat and retain their shape for a longer period of time? Let’s take a look.

The Best Pillows that Won't Go Flat (2020 Picks)

  1. Editor's ChoiceHotel Symmetry®️ Pillow
  2. Hotel Touch of Down™️ Pillow
  3. Pillowtex®️ Duck Feather and Down Pillow
  4. Layla Kapok Pillow
  5. Coop Home Goods Pillow
  6. Brentwood Home Crystal Cove Activated Charcoal Pillow
  7. Plushbeds Solid Natural Latex Pillow
  8. Brooklyn Bedding Premium Shredded Foam Pillow
editors choice
hotel symmetry pillow

Hotel Symmetry®️ Pillow

  • 50/50 blend of down & feathers
  • High sink experience
  • Long-lasting support

Reviews of the Pillows that Keep Their Shape

1. Hotel Symmetry®️ Pillow

The Pacific Coast’s Hotel Symmetry® Pillow is frequently used by luxury hotels across the US, for its ability to combine superior comfort with great durability. It makes use of a mixture of the highest quality down and feathers, integrating the characteristics of both down and feather to provide a highly resilient pillow that stands the test of time.

Hotel Symmetry®️ Pillow

The Hyperclean® down used in the Hotel Symmetry® pillow is known for its anti-allergic properties, as well as premium quality. It is used in the same ratio as the high grade Resilia®️ feathers, which adds unrelenting support to the highly comfortable pillow.

Where most feather pillows are regarded as less durable due to their inability to maintain the pillow’s loft, Pacific Coast’s Hotel Symmetry®️ pillows are an exception. This is due to the ability of pillow fabric cover to prevent the feathers within the fill from escaping the pillow to reduce its overall loft.

Pacific Coast covers the pillow using a revolutionary Barrier Weave™️ fabric. Made from 100% cotton and featuring an astonishing 230 thread count, this tightly woven fabric is leak proof to prevent feathers and down from escaping. The natural fill and cover enables it to be machine washed and tumble dried, making maintenance an easy task.

This is without any doubt the best pillow that doesn’t go flat and keeps its shape for a long time.

2. Hotel Touch of Down™️ Pillow

Featuring a feather core encased within a top-quality down pillow, this Hotel Touch of Down™️ pillow is one of the most durable options offered by Pacific Coast. The longevity of the pillow is attributed primarily to the high quality of filling material used within.

Hotel Touch of Down™️ Pillow

Hotel Touch of Down™️ pillow features a striking 550 fill power. This means that the down clusters used for the filling came from a mature bird, which is why they are larger and can retain pillow’s firmness and loft for a longer period of time.

Moreover, the feather core makes use of extraordinary Resilia™️ feathers, which in addition to being super springy and soft, also keeps pillow fluffy for a longer period. Bound by a tightly woven, leak proof fabric, these feathers are not allowed to leave the pillow core. Your pillow therefore features outstanding resilience enabling durability and superior comfort.

The ability of these down pillows to be washed in a machine and tumble dried to reinvigorate them, makes them easy to maintain. Regular maintenance also prevents buildup of dust mites and other allergens. Doing so significantly increases the pillow’s lifetime and won’t let your pillow flatten out any sooner.

You can learn more about Pacific Coast pillows by reading our in-depth review here.

3. Pillowtex®️ Duck Feather and Down Pillow

Made in the USA with a 3 year warranty against manufacturing defects, the Pillowtex®️ Duck Feather and Down pillow is a preferred choice among many hotels worldwide. Made with superior quality duck feathers and down combined in a 3:1 ratio, this pillow builds on the comfort of down and matches it with resilient support provided by the feathers.

Pillowtex®️ Duck Feather and Down Pillow

The durability of this pillow is undoubtedly attributed to the quality of feathers and down used. Both feathers and the down used inside the pillow are certified STANDARD 100 by OEKO-TEX® which means the pillow is completely free of any harmful substances. However, the ability of the pillow to maintain its fluff over time is accredited to the cotton cover in which the pillow is encased.

Most feather pillow users complain about the poking of feathers from within the covers, and a significant reduction in loft followed by the gradual escape of feathers from within the pillow. The pure cotton cover features a striking 230 thread count which prevents the buildup of loopholes within the cover and therefore stops feathers from escaping.

To further ensure the pillow’s longevity and durability, Pillowtex® Duck Feather and Down pillow features a double stitched edge that seals the filling firmly.

4. Layla Kapok Pillow

With a 120-Night trial and 5 Year generous warranty on the workmanship and materials used in the construction of Layla Kapok Pillow, the pillow’s durability is pretty much guaranteed. This is in fact a treat for those looking for a pillow that can revitalize their sleep experience and keep them company for years to come.

Layla Kapok Pillow

This pillow resembles the softness of down, however, offers slightly more durability and resistance than the standard down pillows. This is attributed mainly to the use of shredded memory foam as the filling which can hold air in between the memory foam pieces. This, in addition to allowing the pillow to conform to your head and neck, also prevents it from developing inundations due to pressure. Your pillow therefore lasts longer.

In addition to shredded memory foam, the kapok fiber itself is incredibly durable. It combines seamlessly with the shredded memory foam to provide resilience, comfort and longevity. Not only that, but the copper fabric helps you sleep cool to avoid any night sweats.

The pillow’s copper infused, soft cover is thick and hard wearing. The zipper cover makes it easy to remove the pillow when needed. It also allows for proper pillow maintenance by making the re-fluffing process easier.

5. Coop Home Goods Pillow

Coop Home Goods pillow offers you a chance to experience the meeting place between ultra-comfort and ultimate support to help you sleep fitfully. While the unique design of the pillow enables it to adjust itself and cater to all sleeping positions, high quality filling materials provide the Coop Home Goods pillow its superior durability.

Coop Home Goods Pillow

The reason as to why these bed pillows are less likely to flatten any time sooner is attributed to the unique filling which blends two, seemingly quite different, materials. The CertiPUR-US® certified cross-cut memory foam features big chunks which gives the pillow its overall firmness. However, these pieces, if used alone, can easily clump together after sometime and cause the pillow to lose its loft.

The use of microfibers in addition to the memory foam, therefore aerates the pillow in a way that prevents the memory foam chunks from forming lumps. This enables the Coop Home Goods pillow to maintain its loft for a longer period of time.

Moreover, the Super-breathable Lulltra™ fabric pillowcase features an epitome of quality and strength. When used in combination with the stretchy pillow liner, the Coop Home Goods pillow becomes practically unbeatable in its resilience and longevity. Read our review to learn more about Coop pillows.

6. Brentwood Home Crystal Cove Activated Charcoal Pillow

The highly innovative Brentwood Home Crystal Cove Activated Charcoal Pillow is designed to provide you a restorative sleep and enable you to wake up feeling refreshed, every single day. It is undoubtedly the quality of filling materials combined with handmade craftsmanship, which gives this pillow its longevity and the ability to stay firm.

Brentwood Home Crystal Cove Activated Charcoal Pillow

This long-lasting pillow makes use of a Certi-PUR-US® certified memory foam, the high quality of which is known to provide ideal support to your head and neck. What gives the pillow its signature properties however, is the use of activated charcoal which is infused within the memory foam.

Activated charcoal enables you to sleep cool, day in and out, by drawing on your natural body heat and flushing it out to create a slightly cooling effect.

The artfully crafted, embroidered grey pillow cover gives the pillow its signature look. Being removable, the outer cover also allows for the easy cleaning of your pillow. Even though it is not recommended to wash your Brentwood Home crystal cove activated charcoal pillow, you can still spot clean it to increase its life. If you find the pillow losing its loft, all you need to do is tumble dry it to revitalize it.

7. Plushbeds Solid Natural Latex Pillow

An ultimate heaven for combination sleepers, Plushbeds solid natural latex pillow tops any list that numbers the most long-lasting pillows available in the market. They put an end to the need to replace your pillows every few years when they go flat, because this solid natural latex pillow can maintain its shape for a long time.

Plushbeds Solid Natural Latex Pillow

As the name suggests, the pillow makes use of solid natural latex to provide you with ultimate support and comfort. This 100% natural Talalay latex has an open cell structure that makes it breathable and gives the pillow its signature buoyant character.

The springiness of Talalay latex enables it to spring back to its original shape once the pressure is removed. The Plushbeds solid natural latex pillow can therefore last longer without going flat. If you prefer a soft pillow that is highly malleable, yet does not deform permanently, this pillow is your best bet.

The cover to this extremely resilient pillow is made of 100% pure cotton. This organic material, while promising a safe surface to rest your head on, is itself long lasting and highly durable. This pillow is equally good for side sleepers as well as stomach sleepers.

8. Brooklyn Bedding Premium Shredded Foam Pillow

The Brooklyn Bedding premium shredded foam pillow features a highly efficient combination of filling materials to provide you with long lasting comfort. The pillow’s ultimate moldability and springiness to bounce back to its original shape, enables it to provide excellent support for a long time.

Brooklyn Bedding Premium Shredded Foam Pillow

This pillow makes use of the highest quality of deconstructed memory foam to provide you a supportive surface that cradles your head and neck, without letting them sink in to cause neck pains. Since this memory foam is infused with a cooling gel, you can sleep cool throughout the night while the gel draws and flushes out your body heat.

The longevity of the Brooklyn Bedding premium shredded foam pillow is attributed primarily to the buoyant nature of the pure Talalay latex that is used in addition to the memory foam. This resilient material promotes healthy spinal alignment to prevent neck pain from developing, while its hyper-responsiveness prevents the pillow from going flat even after consistent use.

This pillow also features an antimicrobial cover that absorbs moisture and allows you to sleep without getting clammy. Since the cover is removable and machine washable, caring for your pillow to enhance its lifetime is rather easy.

pillows that don't go flat

Frequently Asked Questions

Why do my pillows always go flat?

Your pillow’s ability to retain its shape lies primarily in the quality of the filling that is used. Nonetheless, moisture from your skin along with sweat and oils tend to accumulate within your pillow. This causes even the most durable pillows to clump up with time. Sometimes, it is the pressure exerted by your body weight which causes your not-so-resilient pillow filling to form lumps. This causes the pillow to lose its loft and ultimately go flat over time.

What pillows keep their shape?

Pillows that can revert to their original shape once the pressure on them is lifted, generally have the ability to keep their shape for long. These pillows are less likely to go flat with use, and retain their loft for a longer time period.

Do memory foam pillows go flat?

Memory foam pillows are generally the most resilient ones, which can last considerably longer than the traditional pillows, without going flat. Memory foam has the ability to conform to your neck and head shape, as soon as pressure along with gentle body heat is applied. As soon as the foam cools, and the pressure is lifted, the resilient pillow bounces back to its original shape, instead of going flat.

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